Short-form video for Japan businesses
Your Japan business, heard around the world.
We script, edit and post the Reels, TikToks and Shorts that bring English-speaking customers to your door, then turn every comment into a lead you can follow up.
潮騒 (shiosai): the sound of waves reaching the shore.
Results · read from Instagram and our records, November 9, 2026
The system behind 7.3 million views.
Every video, script and funnel below was made with the same system you get. Tap any Reel to see the numbers for yourself.
Case study · @johnofjapan
A Japan channel that grows on Reels people share.
Best Reel so far
"Get paid to move to Japan in 2027"
755,629
views · 37,529 shares · 21,033 saves
Watch it on Instagram
"Get paid to farm yuzu in Japan"
14,861 shares · 6,402 saves 442,535views"Japan can pay your way in 2026/27"
22,880 shares · 21,268 saves 431,707views"Five Japanese towns paying people to move there"
22,139 shares · 13,317 savesThe funnel · John of Japan
75,600+people sent a guide automatically after commenting one word, on Instagram and Facebook.
75,600+ DMs · 31,453 guide taps · 18,126 on the list
New brand · Settle Japan
895people on a brand-new email list, built from Reels and the same comment-to-DM funnel.
Automation · Maneki Homes
209property Reels scripted, rendered and posted by our own pipeline, with no one editing by hand.
Figures from @johnofjapan and the brands we run, read November 9, 2026.
The funnel
Every view becomes a conversation.
A viewer comments one word. Within a minute they have your guide, your rates or your booking link in their messages, and their email is on your list. Nobody waits for you to reply.
- CommentThey type one word under your video.
- DMYour guide arrives in their messages, automatically.
- EmailThey leave an email to get it and join your list.
- BookingFollow-up emails bring them back when they are ready to book.
Private onsen with a Fuji view 🇯🇵
Comment STAY for our winter rates ♨️
Example: a ryokan near Mt. Fuji. Names are made up.
How it works
You film once a month. We handle the rest.
Plan
We study what is breaking out in your niche, write every script and send you a simple shot list.
Film
One to two hours a month on a phone. No crew, no studio. Footage you already have works too.
Your partEdit and post
Fast-cut edits that stop the scroll, captions written for each platform, posted at the US, UK and Australia evening peak once you approve.
Convert
Comments become DMs, DMs become emails, emails become bookings. You get a one-page report every month.
Every month
What you get.
One plan, built for businesses that sell to visitors and to people moving to Japan.
- 8Short videosTwo a week, scripted and edited for you
- 4PlatformsInstagram, TikTok, YouTube Shorts, Facebook
- 24/7Comment-to-DM funnelAnswers every keyword comment within a minute
- 1One-page reportViews, followers, leads, what we change next
- 30mStrategy callOnce a month, with John
Ryokans and stays
Be the place travelers save months before they book a flight.
Tours and experiences
Show the moment people will remember, not the itinerary.
Japan-made products
Sake, knives, tea, ceramics. Craft that sells better on camera.
Living in Japan
Housing, schools, phones and agents for people making the move.
Packages
Pick your pace. We build it around your budget.
Every package includes scripting, editing, posting to Instagram, TikTok, YouTube Shorts and Facebook, and the comment-to-DM funnel. On a free strategy call we fit the package to your goals and your budget.
Packages from ¥75,000 a month about $490
Ripple
4Reels a month
For getting found by travelers planning a trip.
- Scripts written from what is breaking out in your niche
- Edited and posted to all four platforms
- Comment-to-DM funnel, answering within a minute
- A one-page report every month
Wave
8Reels a month
For steady growth and a full inbox of leads.
- Everything in Ripple
- Two versions of your strongest ideas, to find the hook that breaks out
- A 30-minute strategy call every month
- A lead report: who asked, for what, and when
Tide
12Reels a month
For businesses ready to turn views into bookings at scale.
- Everything in Wave
- A free-guide or offer page built for your funnel
- A follow-up email sequence that brings leads back to book
- A strategy call every two weeks
Every package is quoted for your business on the strategy call. Month to month, with 30 days' notice to stop.
SHI · O · SAI
Said "she-oh-sigh"
The sound of waves reaching the shore.
That is the whole job. Your story leaves Japan, crosses the ocean and lands with the people you want, again and again, like the tide.
Brands we run
We use it on our own businesses every day.
Questions
What owners ask before they start.
How much does it cost?
Packages start at ¥75,000 a month (about $490) for four Reels. The final price depends on how many Reels you want and how much of the funnel we build. Tell us your budget in the form, and we will put together a package that fits it on the call.
Do I have to be on camera?
It is not required, but Reels with a real person on camera generally perform better, because viewers trust a face. If you would rather not, we build around the place, the product and the experience, with text on screen and an English voiceover.
Do I need to speak English?
Your videos, captions and replies are written in English for your foreign customers. We work with you in English, by email or chat, and keep it simple.
How much filming is it?
One to two hours a month on a phone, following the shot list we send. Footage you already have works too, and we tell you which clips will perform.
When will I see results?
Most accounts need two to three months of steady posting to find the formats that break out. That is why we recommend giving it three months. We report every month on views, followers and leads, and change what is not working.
Do you need my passwords?
No. You connect your accounts through each platform's own sign-in, and nothing is posted until you approve it. You can remove our access at any time.
Who owns the videos and the leads?
You do. The finished videos are yours once paid for, and every email collected through your funnel belongs to your business.
Book a free strategy call
Tell us about your business. We will show you what we would post.
Send the form and John replies within two business days with three video ideas for your business and a time for a 30-minute call.
I make videos about Japan for more than 72,000 people across Instagram and Facebook, and I have made sponsored Reels for brands like Sakura Mobile. I built every tool behind the numbers on this page: the scripts, the editing system and the automation that answers every comment. Shiosai Media puts that same system to work for businesses in Japan that want the rest of the world to find them.
JohnFounder, Shiosai Media · @johnofjapan